This framework helps you understand how every layer of design and strategy works together to shape how people experience your brand.
Start by mapping every touchpoint your customer has with your brand — from ads and social media to sales calls and customer support. This sets the emotional tone of the relationship.
Focus on how users interact with your product or website. Make sure navigation, content, and flow feel natural and easy to follow.
Organize pages, features, and content so users can find what they need quickly. A clear structure reduces confusion and improves engagement.
Plan how users click, scroll, and move through your interface. Each interaction should feel smooth, predictable, and helpful.
Use layout, color, typography, and animations to guide attention and create an enjoyable visual experience.
When CX, UX, and UI are aligned, users enjoy a connected, professional experience that builds trust and long-term loyalty.
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