This framework explains why people engage, follow, and buy — and how you can design content that moves audiences through each stage.
Focus on producing content that educates, entertains, or solves problems. Strong visuals and clear branding help capture attention and build interest.
Share stories, experiences, and ideas your audience relates to. When people see themselves in your content, they are more likely to engage and share it.
Use a clear bio, highlights, and consistent branding. This helps visitors quickly understand who you are and why they should follow you.
Post consistently, use the right formats, and publish when your audience is most active. Good execution increases reach and engagement.
Show testimonials, success stories, and attractive offers. These elements build confidence and encourage people to take action.
Design your content so people move from discovering you, to following you, and finally to becoming customers. Each post should support one stage of this journey.
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