These principles help you create designs that look balanced, engaging, and easy to understand. Use them together to improve how your audience sees and experiences your work.
Repeat visual elements such as shapes, colors, or fonts to create a sense of flow. Rhythm guides the viewer’s eye and makes your design feel organized.
Introduce differences in size, color, or style to keep the design interesting. Variety prevents your layout from feeling flat or predictable.
Arrange elements so the eye moves naturally from one part of the design to another. This helps viewers understand where to look first and what to focus on next.
Leave breathing room around text and graphics. This makes your design easier to read and helps important elements stand out.
Ensure all parts of the design feel connected. Use consistent colors, fonts, and spacing to create a cohesive visual experience.
Repeat shapes, styles, or layouts to build structure and reinforce your brand identity. Patterns make designs feel stable and recognizable.
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